Newsletter 8: Get to the millions with this tactic, sisđź’¸
HEY CONVERSION QUEENS 💸👑
Today we're spotlighting Emma Grede, who is an undisputable force to be reckoned with.
From her innovative launch of Good American to her influential roles at Safely and Skims, and now as a prominent figure on Shark Tank and Dragons’ Den, her story is a masterclass in brand evolution and inclusive marketing.
Dive into this inspiring case study to uncover the strategies that helped her dominate multiple industries and harness key insights that can elevate your own brand’s position in a saturated market.
SIS, LET’S CATCH A CASE
Trying on Inclusivity for Size
Emma Grede's entrepreneurial journey embodies resilience, innovation, and a deep understanding of market needs. Born and raised in London, Emma graduated from the London College of Fashion and began her career at the high-profile fashion agency Inca Productions. Her early exposure to the nexus of fashion and branding laid the foundation for her future ventures.
In 2016, Emma co-founded Good American with Khloé Kardashian. The brand revolutionized the fashion industry by offering inclusive sizing in denim, addressing a significant gap in representation. Grede's innovative marketing and commitment to body positivity propelled Good American to immediate success with impressive sales.
Emma co-founded Safely, a home cleaning brand, with Kris Jenner and Chrissy Teigen. The brand offers eco-friendly products and stylish packaging. Additionally, she plays a significant role at Skims, Kim Kardashian’s shapewear brand known for its diverse range of sizes and shapes.
Emma's knack for identifying market gaps has led to her brands' success and secured her guest judge roles on "Shark Tank" and "Dragons' Den." In these roles, she shares insights and mentors entrepreneurs, showcasing her expertise in growing businesses sustainably.
Emma Grede has excelled in multiple industries, demonstrating the significance of strong brand positioning. Her dedication to inclusivity and disruptive product innovation serves as a model for brands. She stresses the importance of connecting with consumers by addressing unmet needs and consistently delivering value.
POSITION YOUR BRAND TO WIN
1. 💸👑 Commitment to Inclusivity and Diversity: Grede’s brands demonstrate that serving a broad demographic, especially those often overlooked, builds loyalty and addresses significant market gaps. Inclusivity isn’t just a trend; it’s a powerful business strategy that fosters deep, lasting consumer relationships.
2. 💸👑 Strategic Partnerships That Enhances Brand Credibility: Emma’s collaborations with prominent figures like Khloé Kardashian, Kris Jenner, and Kim Kardashian exemplify the importance of aligning with influential partners. These partnerships lend credibility and significantly amplify brand reach, resulting in accelerated growth and heightened brand recognition.
3. 💸👑 Broad Market Insights and Adaptability: Diversifying into various markets, from fashion to home goods, illustrates Emma’s adeptness at understanding evolving consumer needs. Her ability to pivot and innovate across different industries serves as a critical reminder of the need for agility and continual adaptation in business.
BRANDS THAT MADE OUR SH/T LIST
SELENA GOMEZ BACKS LIFT ACCELERATOR FOR BRANDS
Selena Gomez and Rare Beauty continue to prove they are the sh/t by backing an accelerator program designed to amplify black and brown brands to create positive impacts across the beauty industry. If this speaks to you, applications close July 18th!
KEURIG LIKE MAKEUP BRAND RAISES $3M IN FUNDING
Bold Hue proves it's the sh/t by raising $3M in funding to develop custom foundation device. If this works, it may disrupt the billion dollar foundation industry significantly.
HEINZ KETCHUP PROVES CONDIMENT COUTURE IS HAUTE
Kate Spade and Heinz proves they are the sh/t with their condiment inspired clothing collaboration gaining some “saucy” mentions. Who's catching this drip?
INVEST IN YOUR BRAND, SIS
