Newsletter 9: Can authenticity make a million 💸 beauty brand?
HEY CONVERSION QUEENS 💸👑
Happy Monday and welcome to another exciting edition of our weekly newsletter!
This week, we’re diving into the inspiring success story of Jordan Harper, founder of Barefaced. From her beginnings as a nurse practitioner to creating a skincare brand that champions simplicity and efficacy, Jordan’s journey is a masterclass in leveraging expertise and authentic marketing to carve out a niche in a crowded market.
Learn how she engages her audience, drives conversions, and builds unwavering customer loyalty through strategic and personalized promotional tactics.
Let’s draw some inspiration from Jordan’s story and gear up to apply these insights to our own ventures. Have an amazing week ahead!
SIS, LET’S CATCH A CASE
Barefaced for the Win
Jordan Harper, an experienced nurse practitioner, founded Barefaced, a skincare brand dedicated to delivering clinically proven results with minimal fuss, after noticing a gap in the market for simple, effective skincare solutions for busy lifestyles.
Barefaced targets busy professionals, working moms, and individuals seeking simple, effective skincare routines. Jordan understands her audience's needs and uses diverse marketing tactics to drive engagement and growth.
Barefaced's strategy focuses on leveraging social media, particularly Instagram and TikTok. Jordan shares educational content, client transformations, and behind-the-scenes product development, building a community of skincare enthusiasts who trust her expertise. Influencer partnerships and authentic testimonials further enhance brand authenticity and trust.
Barefaced's e-commerce platform offers easy navigation, detailed product descriptions, and a skincare quiz for personalized product recommendations. Their email campaigns provide tailored advice, exclusive deals, and early access to new launches to build customer loyalty and drive repeat sales.
The brand's success in a crowded market is due to its focus on simplicity, effectiveness, and genuine customer relationships. Jordan's background as a nurse practitioner adds credibility, while her approachable style and transparent marketing build a loyal community.
POSITION YOUR BRAND TO WIN
1. 💸👑 Leverage Expertise and Authenticity: Jordan’s background as a nurse practitioner lends Barefaced credibility and trust, crucial ingredients for success in the skincare industry.
2. 💸👑 Drive Meaningful Engagement with Community: Active social media engagement and educational content create a strong, loyal community around the brand, driving organic growth and word-of-mouth referrals.
3. 💸👑 Create Personalized Customer Experiences: Tools like a personalized skincare quiz and tailored email campaigns enhance user experience, boosting conversion rates, and customer retention.
BRANDS THAT MADE OUR SH/T LIST
BEAUTY BAKERIE SNAPS BACK AFTER CLOSING ANNOUNCEMENT
West Lane Capital Partners prove they are the sh/t with an investment into recently closed Beauty Bakerie to breathe new life into the brand and its engaged community. This just goes to show us that nothing meant to be is ever lost.
SAKS FIFTH AVENUE ACQUIRES NEIMAN MARCUS WITH THE HELP OF AMAZON
Saks Fifth Avenue proves it's the sh/t with their $2.65B acquisition of luxury retailer, Neiman Marcus. With the help of Amazon, the Saks plans to merge their stores to create a luxury giant, proving money talks and BS walks.
BEYONCE'S BEYGOOD AND CECRED LAUNCH GRANT FOR SALON STYLISTS
Beyonce and her brands continue to prove they are the sh/t by teaming up with National Minority Supplier Development Council (NMSDC) to provide $10K grants to 25 hairstylists. If this speaks to you, then go get your money sis!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
