Newsletter 7: Learn how to make $1M off TikTok in a day đź’¸
HEY CONVERSION QUEENS 💸👑
Welcome to another edition of our Monday newsletter!
This week, we dive into an inspiring case study featuring Stormi Steele, the powerhouse behind Canvas Beauty.
Get ready to (1) discover how Stormi pivoted her brand from hair care to body care, (2) harnessed the viral energy of Tik Tok, (3) became the first brand to make $1M on the platform.
Get your notebooks out, queens. This is definitely “one of them ones”.
SIS, LET’S CATCH A CASE
Million Dollar Days Do Exist
Stormi Steele, founder of Canvas Beauty, launched her brand with a focus on innovative hair care solutions aimed at enhancing natural beauty. The brand quickly gained recognition for its effective products and authentic consumer engagement. In a strategic move to broaden her market presence, Steele pivoted to body care, identifying a unique opportunity to leverage her brand’s existing credibility.
By tapping into TikTok's dynamic platform, Steele launched a series of engaging, educational videos that showcased the benefits and authenticity of Canvas Beauty’s new body care line. Her approach included user testimonials, transparent ingredient discussions, and relatable storytelling, which resonated deeply with audiences.
This strategy paid off, propelling Canvas Beauty to become the first brand to make $1 million on TikTok. In a saturated market, Steele’s success demonstrates how innovative product expansion and effective use of social media can serve as powerful brand positioning tools.
Steele's adept use of TikTok as a marketing powerhouse showcased the importance of leveraging modern platforms to engage with consumers on a personal level. Her success story illustrated that even in a crowded industry, a brand could capture substantial market share through innovative pivots and strategic use of social media. Canvas Beauty's achievement underscores the significance of adapting to market demands while staying true to core brand values, serving as a compelling brand positioning story in the competitive body care sector.
POSITION YOUR BRAND TO WIN
1. 💸👑 Find Your Niche & Leverage Social Media for Rapid Growth: Utilizing TikTok’s vast reach and engagement capabilities can dramatically boost brand visibility and sales, as evidenced by Canvas Beauty’s $1 million milestone.
2. 💸👑 Leverage Product Innovation & Diversification: Expanding into new product categories, like Canvas Beauty's pivot to body care, can meet unaddressed consumer needs and open new revenue streams.
3. 💸👑 Focus on Authenticity & Relatability to Drive Engagement: Creating genuine, relatable content that educates and connects with consumers helps build a loyal community and enhances brand trust, crucial in a crowded market.
BRANDS THAT MADE OUR SH/T LIST
FASHION BRANDS ARE LEVERAGING FLASH DEALS TO STEM DECLINES
Fashion houses from around the industry are proving that they can be the sh/t by leveraging deep discounts and flash sales to ward off second half declines as the market softens. And, you know how us queens love a good pivot.
PARTNERSHIP DEALS ACROSS THE WNBA SKYROCKET
The WNBA proves it's the sh/t by driving consistent media awareness, influencing many beauty and wellness brands to “play ball”. According to Google Trends, searches for “WNBA” spiked more than 1,500% from the beginning of the 2022 season to the beginning of the 2024 season. And sis, we're here for it.
BABYLIST PROVES IT CAN BE MORE THAN JUST A REGISTRY PLATFORM
Babylist proves it's the sh/t by adding “media company” to its resume. The company is looking to drive advertising profit from its newsletter, which boasts high engagement among soon-to-be and existing parents. This is a great reminder that diversification is necessary in every industry, queen.
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
