Newsletter 49: Making Dough 💸 with Bread
HEY CONVERSION QUEENS 💸👑
Have you ever wondered how a haircare brand could simplify the routines of people with textured hair while keeping it fun and stylish?
This week, we’re exploring a company that stripped away unnecessary products and made haircare easy, effective, and aesthetically appealing. Through smart branding, minimal product lines, and an engaged social media presence, they’ve built a loyal following. Let’s dive in!
SIS, LET’S CATCH A CASE
MAKING DOUGH WITH BREAD
In 2020, Maeva Heim founded Bread Beauty Supply to simplify hair care for individuals with textured hair. Growing up in her mother's braiding salon in Perth, Australia, Heim recognized the need for straightforward, effective hair care solutions. Bread Beauty Supply offers "hair care basics for not-so-basic hair," focusing on essential products that simplify the hair care routine.
The brand targets individuals with curly and coily hair textures who seek uncomplicated and effective hair care solutions. To engage this audience, Bread Beauty Supply employs a marketing strategy centered around Instagram and TikTok, platforms popular among their target demographic. By showcasing relatable content and embracing a tone that resonates with their audience, the brand fosters a sense of community and accessibility.
In a saturated beauty market, Bread Beauty Supply distinguishes itself by addressing a specific consumer need: simplifying hair care for those with textured hair. By focusing on essential products and relatable branding, the company has carved out a unique position, offering consumers a refreshing alternative to more complex hair care regimens.
POSITION YOUR BRAND TO WIN
1. 💸👑Minimalist Product Line to Avoid Decision Fatigue: Instead of overwhelming customers with dozens of options, Bread Beauty Supply focuses on essential, multi-use products that simplify textured hair care. By offering a streamlined selection, they make it easy for customers to know exactly what they need—reducing friction in the buying process and improving conversion rates.
2. 💸👑Relatable, Conversational Branding That Connects: Bread Beauty Supply ditches complicated beauty jargon and instead speaks in a fun, friendly, and casual tone across social media, packaging, and marketing. This approach makes the brand feel more accessible and helps them stand out from traditional haircare brands with overly technical messaging.
3.💸👑Viral Social Media Strategy on TikTok & Instagram: Rather than relying on expensive influencer campaigns, the brand leverages everyday users by resharing customer content, engaging in comment sections, and jumping on trending formats. This organic strategy has built strong brand awareness without a massive marketing budget.
BRANDS THAT MADE OUR SH/T LIST
ADANOLA LOOKS TO CEMENT ITS SPOT AS ‘IT’ GIRL ATHLEISURE IN THE US
According to its founder, Hyrum Cook, it took about five years to start to hit its stride.
KIDS ENTERTAINMENT BRAND COCOMELON LENDS A HAND IN FIRST BRAND CAMPAIGN
“CoComelon Can Help” is a tribute to parents and caretakers and the challenges they face, like potty training, and focuses on how the songs in CoComelon’s various shows can help.
SKITTLES ASKS GEN Z TO ‘LEGALLY ACKNOWLEDGE THE RAINBOW’ FOR NEW POP'D CANDY
After freeze-dried candy went viral on TikTok in 2024, the Mars brand created its own version called Skittles Pop’d, a complete 180 from its regular chewy Skittles.
1. 💸👑 The High Five Grant for Moms, hosted by The Mama Ladder, awards up to $10,000 in cash and additional business resources to ambitious mom entrepreneurs in the U.S. and Canada. Eligible applicants must be mothers (including stepmoms, foster moms, and expecting moms), own at least 50% of a for-profit business, and have earned between $10,000 and $500,000 in revenue over the past 12 months. Apply here!
2. 💸👑The Amber Grant for Women, administered by WomensNet, awards three $10,000 grants each month to women-owned businesses across the U.S. and Canada. Eligible applicants must be women aged 18 or older, owning at least 50% of a for-profit or nonprofit business. The application process is straightforward, requiring applicants to share their business story and plans for the grant funds. Each monthly winner is also considered for one of three $25,000 year-end grants. Apply here!
3. 💸👑 The Stacy’s Rise Project, a collaboration between Stacy’s Pita Chips and Hello Alice, offers $25,000 grants to 10 small businesses, with preference given to women founders in the food and beverage industry. This initiative aims to bridge the funding gap for women entrepreneurs by providing financial support, mentorship, and resources to help grow their businesses. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
