Newsletter 48: Case to the Tea to Million Dollar Success💰
HEY CONVERSION QUEENS 💸👑
Have you ever wondered how a wellness brand could make beauty supplements feel like a daily treat instead of a chore?
This week, we’re exploring a company that took collagen—a functional beauty product—and transformed it into a delicious, ready-to-drink experience. With sleek branding, smart positioning, and a strong value proposition, they’ve made wellness both effective and enjoyable. Let’s break it down!
SIS, LET’S CATCH A CASE
CASE TO THE TEA TO MILLION DOLLAR SUCCESS
In 2024, Scarlett Leung, a seasoned retail expert recognized by Inc. Magazine as one of the Top 100 Female Founders, co-founded Pretty Tasty to revolutionize the beauty and wellness industry. Drawing from her personal experience with collagen supplements and a desire to create a more enjoyable consumption method, Leung introduced Pretty Tasty Collagen Tea—a line of ready-to-drink beverages infused with high-quality collagen peptides. These teas are crafted to support skin, hair, joint, and nail health, offering a convenient and delicious alternative to traditional collagen supplements.
Targeting health-conscious consumers who seek functional benefits in their beverages, Pretty Tasty appeals to individuals interested in beauty-from-within solutions. The brand engages this audience through a multi-faceted marketing strategy that includes transparent communication about product benefits, visually appealing packaging, and a strong online presence. By highlighting the convenience and taste of their collagen teas, Pretty Tasty addresses common consumer pain points associated with traditional supplement consumption, such as inconvenience and unpleasant taste.
In a saturated market, Pretty Tasty distinguishes itself by combining beauty and wellness in a functional beverage format. By focusing on product efficacy, consumer education, and strategic marketing, the brand effectively positions itself to meet the growing demand for convenient, health-focused products. This approach not only attracts a dedicated customer base but also sets a precedent for innovation in the beauty and beverage industries.
POSITION YOUR BRAND TO WIN
1. 💸👑Turn a Common Complaint into a Unique Selling Point: Instead of just offering another collagen supplement, Pretty Tasty solved two major pain points—bad taste and inconvenience—by creating a delicious, easy-to-drink alternative. The lesson? Identify friction points in your industry and innovate to eliminate them.
2. 💸👑 Simplify the Science to Build Trust: Pretty Tasty makes collagen benefits easy to understand by using clear, digestible messaging rather than overwhelming customers with technical jargon. Consumers are more likely to buy when they grasp exactly how a product improves their life.
3. 💸👑 Make Your Product Visually Irresistible: Pretty Tasty’s premium, aesthetic packaging doesn’t just protect the product—it elevates the experience, making it feel luxurious and shareable. In a crowded market, packaging and branding can be a conversion driver.
BRANDS THAT MADE OUR SH/T LIST
NEW SKINCARE BRAND GLEAN WANTS TO RAISE THE PROFILE OF AFRICAN INGREDIENT QASIL
New skincare brand Glean is looking to make qasil, an East African botanical, as prominent as other African beauty ingredients like shea butter, marula oil, argan oil and baobab oil.
PANERA POSITIONS ITSELF AS AN ANYTIME EATERY IN FRESHLY BAKED BRAND REBOOT
Panera Bread wants to show it’s a place for every occasion, whether you’re meeting your ex, having a lunch date with friends, or enjoying a moment of solitude with a sandwich in the car.
SCOTCH-BRITE JAMS TO ‘SO FRESH, SO CLEAN' TO SHOWCASE JOYS OF CLEANING
“The Brite Side of Clean” centers around self-expression and spans CTV, social media, out-of-home and the 3M brand’s “Sparkle Squad” ambassadors.
1. 💸👑The Awesome Foundation Grant provides $1,000 in monthly micro-grants to individuals, groups, or organizations with creative and impactful ideas. There are no restrictions on age, location, or project type, and no strings attached to the funding. Applications are accepted on a rolling basis, with winners selected monthly. Apply here!
2. 💸👑The YippityDoo Big Idea Grant offers $1,000 monthly to women entrepreneurs in the U.S. to support their small business growth. Eligible applicants must be women aged 18 or older with businesses at any stage. A non-refundable $15 application fee is required. Applications are accepted on a rolling basis, and winners also receive access to a wealth mindset coaching community. Apply here!
3. 💸👑 The Galaxy Grant provides $1,500 in quarterly grants to women and minority entrepreneurs to support their business ventures. Eligible applicants must identify as women or minority business owners at any business stage. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
