Newsletter 25: The Bump-free Path to $UCCE$$đź’¸
HEY CONVERSION QUEENS 💸👑
A fresh start calls for fresh insights! This case study explores how Oui the People redefines skincare by addressing specific needs and creating loyal customer relationships. Founded with a focus on genuine skin challenges, the brand exemplifies thoughtful growth through customer-centric strategies that go beyond traditional methods.
Let’s dive into how Oui the People builds a unique, impactful presence!
SIS, LET’S CATCH A CASE
PAVING A SMOOTH WAY TO SUCCESS
Oui the People was founded by Karen Young, who envisioned creating a brand that redefines the body care experience, moving away from unrealistic beauty standards to focus on real people and real bodies. With her own frustrations around traditional razors and the hyper-feminized beauty industry, Young launched Oui the People, offering razors designed to reduce razor burn and body care products that embrace all skin types and tones. The brand was founded with the belief that beauty should feel good, not forced, and their messaging is centered around self-care that prioritizes comfort and authenticity.
Oui the People's core audience is women of all skin types, particularly those looking for a premium, irritation-free shaving experience and effective body care solutions. The brand strategically targets individuals who value high-quality products with clean, thoughtful ingredients and seek a brand that aligns with body positivity and inclusive messaging. To reach this audience, Oui the People leverages a combination of influencer partnerships, strategic collaborations, and strong social media campaigns that emphasize body acceptance and empowerment. Through these marketing tactics, they have cultivated a community of loyal customers who not only value their products but also connect deeply with the brand’s ethos.
Oui the People’s ability to drive growth and sales lies in their unique value proposition of creating functional, luxury body care products that prioritize real people and real skin concerns. This commitment to authenticity, combined with a high-end product offering, allows the brand to stand out in the saturated body care market. Their strong storytelling approach—centered around self-acceptance and challenging beauty norms—resonates with consumers looking for products that make them feel good inside and out. This creates a powerful brand positioning, where customers see themselves in the brand and are more likely to become loyal advocates, driving both conversion and long-term growth.
POSITION YOUR BRAND TO WIN
1. 💸👑 Segmented, Targeted Email Campaigns: By segmenting audiences based on past purchases or interests (like specific skin issues), Oui the People sends relevant email campaigns that speak directly to user needs. These campaigns often include educational content on skincare best practices, nurturing long-term engagement and fostering trust.
2. 💸👑 Trial Sizes to Build Confidence: Offering smaller, lower-priced versions of their flagship products reduces buyer hesitation. This tactic lets users test products without a major commitment, making them more likely to purchase full sizes after experiencing results.
3. 💸👑 Product Bundling Based on Skin Needs: By creating bundles for specific skin concerns, such as razor burn or sensitive skin, Oui the People encourages higher purchase values and reduces the chance of cart abandonment. Each bundle comes with clear use cases, so customers understand exactly how each product complements the other.
BRANDS THAT MADE OUR SH/T LIST
JENNIFER HUDSON STARS IN OLD NAVY'S LATEST HOLIDAY CAMPAIGN
The Emmy, Grammy, Oscar and Tony award-winner is singing and partying inside because “Love is in the House”
GRABHUB AND AMAZON IN ONE FRAME!
It's the “Delivery's Other Half” Campaign and we think we have everything!
HOW POSTPARTUM PRODUCTS LIKE FRIDA MOM BROKE INTO MASS RETAIL
It started with a question-"Why would a woman be in period care aisle if she was about to have a baby?"
1. 💸👑 The Big Idea Grant for Women provides $1,000 monthly grants to support women entrepreneurs across the U.S. Whether your business is just an idea or fully established, this grant empowers you to grow your vision. With free resources like a mindset coaching session and tools, applicants receive valuable guidance on their entrepreneurial journey. Learn more and apply for your chance to make an impact with your big idea! Apply here!
2. 💸👑 Skip simplifies access to funding for entrepreneurs, offering grants, loans, and financing opportunities on one platform. With tools to apply for grants, get feedback, and even have Skip handle applications for you, they help businesses secure the resources needed to grow. Apply here!
3. 💸👑 The Freed Fellowship Grant provides monthly $500 grants to support small U.S. business owners, with no repayment or equity required. In addition, recipients receive valuable mentorship, a strategy session with business experts, and access to a supportive entrepreneurial community, with an annual $2,500 grant opportunity. Each applicant gets feedback and growth recommendations, creating long-term value beyond funding. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
