Newsletter 24: The Hyper-active Formula to Boost Conver$ion💸
HEY CONVERSION QUEENS 💸👑
A new week brings a new spotlight—this time on Hyper Skin, a beauty brand that skyrocketed to fame by tapping into a niche market with high-performance, inclusive skincare.
We’ll explore how founder Desiree Verdejo turned her personal skincare frustrations into a powerful brand, using user-generated content, targeted marketing, and authentic branding to stand out in a saturated market.
Ready to learn how to stand out and make an impact? Let’s dive in!
SIS, LET’S CATCH A CASE
HYPERACTIVE CONVERSION BOOST
Hyper Skin, founded by former lawyer Desiree Verdejo, targets individuals with melanin-rich skin, particularly those struggling with hyperpigmentation, dark spots, and acne scars—common issues often neglected by mainstream beauty brands. To effectively engage this audience, the brand focuses on storytelling that speaks directly to the lived experiences of Black and brown individuals. Rather than simply tapping into influencer marketing or broad community-building strategies, Hyper Skin leverages deeply personal and authentic messaging that reflects the unique skincare journeys of its target customers.
The brand’s marketing strategy hinges on creating a sense of representation and inclusivity, showing real-life results on melanin-rich skin through user-generated content and testimonials. Hyper Skin frequently highlights its customers’ experiences with their flagship product, Hyper Clear, which is formulated to tackle dark spots and uneven skin tone. This personalized approach helps establish a genuine connection between the brand and its audience, making customers feel seen and understood.
In addition to using social media to share real success stories, Hyper Skin integrates educational content into its marketing, helping customers understand why hyperpigmentation occurs and how their products can address it. This not only positions the brand as a trusted authority in skincare but also provides practical solutions to long-standing issues for their audience. The focus on authenticity, customer education, and real-life solutions helps to differentiate Hyper Skin in a crowded market, offering more than just visibility—it delivers results that speak to the core concerns of its customers​.
POSITION YOUR BRAND TO WIN
1. 💸👑 Collaborations with Dermatologists: By working with skincare experts, Hyperskin gains credibility and traffic from individuals looking for trusted, science-backed skincare advice.
2. 💸👑 Product Usage Guides: Offering clear and simple usage guides for each product helps customers feel confident in their purchase decisions, reducing hesitation and increasing conversion rates.
3. 💸👑 Focusing on Real Results: The brand emphasizes real customer transformations through before-and-after imagery, showing potential buyers what they can achieve with consistent use of the product.
BRANDS THAT MADE OUR SH/T LIST
BELLIWELLI SECURES $10 MILLION SERIES B INVESTMENTS TO ‘SHAKE UP BIG FIBER’
According to cofounder Katie Wilson, the brand, available at Target and Walmart, is on a mission to create fiber for the Stanley cup generation.
WHAT KEKE CAN'T DO?
Keke Palmer holds many titles: activist, actress, author, media owner, producer, singer, songwriter, and television host, not to mention ADWEEK 2024 Brand Genius. And now, she can add more- Creme of Nature's First-Ever Chief Brand Officer
1 MILLION UNITS SOLD ON TIKTOK SHOP FROM LIVE-SELLING ALONE
Sarah Potempa, celebrity hairstylist and co-founder of The Beachwaver, is a live-selling expert.
1. 💸👑 The SBIR/STTR programs offer grants up to $275,000 for small businesses developing innovative technologies. These funds help you turn your ideas into market-ready solutions without needing equity or match funding. Apply here!
2. 💸👑 The HerRise MicroGrant provides $1,000 in financial assistance to women of color entrepreneurs who are often unable to secure funding for their small businesses. This monthly grant, supported by corporate sponsors and donors, helps women-owned businesses create innovative solutions that impact their communities. To qualify, your business must be 51% owned by women of color, registered in the U.S., and generate less than $1 million in revenue. Apply here!
3. 💸👑 Gener8tor is a nationally ranked accelerator and venture capital firm that supports startups, creatives, and career seekers. With over 75 programs, they focus on providing equitable access to opportunities through mentorship, funding, and community-driven initiatives. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
