Newsletter 41:How to build a 9-Figure Empire from the Kitchen💸
HEY CONVERSION QUEENS 💸👑
Have you ever wondered how clean beauty can drive big conversions in a saturated market?
This week, we’re diving into Briogeo’s journey under the leadership of Nancy Twine. From blending nature with science to creating inclusive, performance-driven solutions, Briogeo offers actionable insights into building a loyal, engaged customer base. Let’s break it down!
SIS, LET’S CATCH A CASE
9-FIGURE KITCHEN REMEDIES
Briogeo was founded by Nancy Twine, who grew up watching her grandmother create homemade beauty treatments using natural ingredients. After working in finance for several years, Twine decided to return to her roots and launch a haircare brand that combined her passion for clean beauty with science-backed formulations. In 2013, she created Briogeo, a clean haircare brand that focuses on natural ingredients without compromising on performance. The brand’s name is derived from the Latin word “brio,” meaning vibrant and full of life, and “geo,” meaning Earth or nature—reflecting the brand’s commitment to delivering clean, effective products.
Briogeo’s core audience consists of health-conscious consumers who prioritize clean beauty and natural ingredients. The brand is especially popular among women with textured, curly, and coily hair, as it offers solutions tailored to various hair types and textures. To engage this diverse audience, Briogeo leverages a multi-channel marketing strategy that includes influencer partnerships, social media campaigns, and educational content on how their products address specific hair concerns. Their emphasis on inclusivity and catering to a wide range of hair types has allowed them to build a strong, loyal customer base. Additionally, Briogeo highlights its eco-conscious values, such as sustainable packaging and cruelty-free formulations, which resonate with their target demographic.
In a highly competitive haircare market, Briogeo’s commitment to clean ingredients and inclusivity sets the brand apart. By positioning themselves as a solution-oriented brand for all hair types, particularly textured hair, Briogeo has been able to stand out in a saturated space. Their ability to combine the power of nature with science-driven results makes them a go-to for consumers who want to embrace natural, effective haircare solutions.
POSITION YOUR BRAND TO WIN
1. 💸👑 Tailor Solutions for Diverse Audiences: Addressing underserved segments, like those with textured hair, fosters strong loyalty and differentiates the brand in competitive markets.
2. 💸👑 Simplify the Customer Journey: Tools like hair quizzes and bundled kits reduce decision-making friction, improving conversion rates while creating a personalized experience.
3.💸👑 Balance Sustainability with Performance: By delivering clean products that perform as promised, Briogeo wins the trust of customers who value both ethical practices and tangible results.
BRANDS THAT MADE OUR SH/T LIST
PVOLVE INTRODUCES WORKOUTS FOR MENOPAUSE, FERTILITY
Functional fitness brand Pvolve is going all in on women’s health and longevity this year.
HOW COCA-COLA IS MARKETING SIMPLY POP, ITS FIRST PREBIOTIC SODA
The beverage giant is entering a market dominated by upstart brands including Poppi and Olipop.
HOW NIVEA IS USING AI TO MEASURE CREATIVE EFFETIVENESS
The brand partners with measurement platform CreativeX to optimize social assets based on creative data
1. 💸👑 The Halstead Grant awards $7,500 annually to emerging silver jewelry artists to support their design excellence and business development. Eligible applicants must submit answers to 15 business questions and provide their design portfolios. The application deadline is May 1st each year. Apply here!
2. 💸👑The Snowflake Startup Challenge offers up to $1 million in investments to early-stage startups developing innovative applications powered by Snowflake's AI Data Cloud. Eligible startups must have less than $5 million in funding and incorporate Snowflake as a core part of their architecture. Applications are open until March 1, 2025, with finalists receiving mentorship from industry leaders and the opportunity to present at the Snowflake Summit in June 2025. Apply here!
3. 💸👑 The Galaxy Grant: Hidden Star offers $1,500 grants to women and minority entrepreneurs to support their businesses. To qualify, applicants must be women or minority business owners at any stage of business. Winners gain access to additional resources through the Galaxy of Stars community. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
