Newsletter 37: From Real Estate to Rich State💸
HEY CONVERSION QUEENS 💸👑
Have you ever wondered how a wellness brand can transform a single product into a thriving movement?
This week, we’re diving into the story of Blume, the superfood latte brand that’s redefining wellness with accessible, functional products. By focusing on solving real pain points and implementing smart backend tactics, Blume provides a masterclass in converting leads into loyal customers. Let’s break it down!
SIS, LET’S CATCH A CASE
S FOR SUCCESS, NOT STIGMA
Blume was founded in 2017 by Karen Danudjaja, who sought to create a healthier, plant-based alternative to traditional coffee and tea beverages. With a background in real estate and a passion for wellness, Danudjaja noticed a gap in the market for superfood-based drinks that were both accessible and inclusive. She began by introducing Blume’s first product, a turmeric latte blend, which she delivered personally to a local smoothie shop. From these humble beginnings, Blume has grown into a brand that offers a variety of organic, plant-based superfood blends designed to support a healthy lifestyle.
Blume’s core audience includes health-conscious individuals looking for convenient, nutritious beverage options that align with their wellness goals. The brand has successfully engaged this demographic through strategic marketing tactics, including a loyalty program that rewards repeat purchases, educational content on the benefits of superfoods, and partnerships with major retailers like Whole Foods and Loblaws. These strategies have helped Blume establish itself as a trusted name in the wellness market.
In a crowded space, Blume differentiates itself by addressing a clear market gap—providing inclusive, functional beverages that cater to modern wellness trends. The brand’s commitment to education, accessibility, and customer engagement has positioned it as a leader in the superfood beverage category.
POSITION YOUR BRAND TO WIN
1. 💸👑 Loyalty Programs: The “Blumetopia” rewards program incentivizes repeat purchases by allowing customers to earn and redeem points, fostering brand loyalty.
2. 💸👑 Tackling Stigmatized Issues Sets Brands Apart: By addressing often-ignored topics like acne and menstruation, Blume resonates strongly with a young, underserved audience.
3.💸👑 Streamline the Path to Repeat Revenue: Subscription models and product bundling offer consistent revenue streams while creating convenience for customers, fostering long-term relationships.
BRANDS THAT MADE OUR SH/T LIST
POPPI WILL ADVERTISE DURING SUPER BOWL 59
The healthy soda alternative will return to the field for the second consecutive year.
JEN ATKIN'S TWO BRANDS, OUAI AND MANE, ARE COLLABORATING
The Mane x Ouai The Anti-Frizz Kit will launch at Sephora today and is meant to open each brand to adjacent shoppers.
HAILEY BIEBER ON RHODE'S EXPANDING LIP EMPIRE
For months, Hailey Bieber has been teasing her next launch — which, officially, is dubbed the Peptide Lip Shape ($24). It will be available on Rhode’s e-commerce site on January 30.
1. 💸👑 Malone Unlimited offers a $1,500 unrestricted grant to support women and non-binary small business owners in the U.S. To qualify, businesses must be at least 75% women or non-binary owned, have annual revenues under $1 million, and have been operational for at least 12 months. The application deadline is February 3, 2025, with the award notification by February 10, 2025. Apply here!
2. 💸👑The Idea Cafe Grant offers a $1,000 grant to small business owners and aspiring entrepreneurs to support innovative ideas. To qualify, applicants must register as an Idea Cafe Regular and submit a short application—no business plan required. Apply here!
3. 💸👑 The Amplifier Grant offers at least $5,000 in funding each season to individuals, businesses, and organizations working to make the world a better place. Applications are accepted on a rolling basis, with awards given quarterly. A $15 non-refundable application fee is required upon submission. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
