Newsletter 31: Climbing the Mountain of Success💸
HEY CONVERSION QUEENS 💸👑
Happy Monday, Conversion Queens! This week, we’re uncovering the story of Mount Lai, a brand that transformed ancient wellness practices into a modern self-care phenomenon.
Through authentic storytelling, strategic growth tactics, and a deep understanding of their audience, Mount Lai has mastered the art of turning leads into loyal customers.
Get ready to explore how blending tradition with smart, actionable strategies can create sustainable growth and help your brand stand out in even the most crowded markets!
SIS, LET’S CATCH A CASE
CURATING GENERATIONAL WEALTH
In 2017, Stephanie Zheng founded Mount Lai, a wellness tool brand deeply rooted in the principles of Traditional Chinese Medicine (TCM). Inspired by her grandmother’s lifelong practice of jade rolling and gua sha, Stephanie recognized a unique opportunity to share these ancient rituals with a modern audience seeking natural, holistic self-care solutions. Combining her deep respect for cultural heritage with an entrepreneurial mindset, she created Mount Lai, a brand dedicated to making TCM practices accessible, luxurious, and effective. By emphasizing authenticity and quality, Mount Lai quickly established itself as a leader in wellness tools.
Mount Lai’s core audience consists of health-conscious consumers who value self-care, natural skincare solutions, and the integration of wellness into their daily routines. These are individuals who want high-quality products that not only provide results but also align with their values of mindfulness and sustainability. To connect with this audience, Mount Lai employs a mix of innovative marketing and backend tactics to ensure both visibility and conversion.
POSITION YOUR BRAND TO WIN
1. 💸👑 Streamlined Checkout Process. Mount Lai minimizes friction during checkout by offering multiple payment options like Apple Pay, Google Pay, PayPal and credit cards and optimizing their e-commerce platform for mobile users. This ensures a seamless purchasing experience, reducing cart abandonment and encouraging customers to complete their transactions quickly.
2. 💸👑 Bundled Product Offers. To increase average order value, Mount Lai strategically bundles complementary products like jade rollers, gua sha stones, and skincare oils. These bundles offer customers a complete self-care solution while incentivizing larger purchases, driving up revenue without needing additional traffic.
3.💸👑 Retargeting Campaigns. Mount Lai uses retargeting ads to re-engage potential customers who visited the website but didn’t make a purchase. These campaigns remind users of their interest in the products and often include incentives like limited-time discounts, effectively converting browsers into buyers.
BRANDS THAT MADE OUR SH/T LIST
FAZIT'S TAYLOR SWIFT-LOVED VIRAL GLITTER FRECKLES ENTER CVS
Brand forecasts $40M in 2025 sales at retail
MOUNTAIN DEW TO RETURN TO THE SUPER BOWL FOR THE SEVENTH TIME
Upcoming campaign will “encourage friends to have a damn good time and enjoy a refreshing Mountain Dew as they cheer on their favorite team”
HOSTESS REFRESHES PACKAGING, LOGO AS PART OF MODERNIZATION DRIVE
A new look for products like Twinkies and Ding Dongs is just one piece of the overhaul, which will include an ad campaign next year.
1. 💸👑 The Amber Grant, established by WomensNet in 1998, honors the memory of Amber Wigdahl by supporting women entrepreneurs. Each month, three $10,000 grants are awarded to women-owned businesses, including startups and those in specific categories. At the end of the year, three of these monthly winners receive an additional $25,000 grant. To apply, women business owners in the U.S. or Canada can submit a simple application detailing their business and how they would use the grant funds. Apply here!
2. 💸👑The Hustler's MicroGrant, presented by Deja Vu Parker of WBLS in collaboration with HerSuiteSpot, offers $1,000 grants to small business owners across the United States. This monthly grant aims to support entrepreneurs in advancing their businesses. Applications are open each month, with winners announced during the "Hustler’s Tips" segment on the Deja Vu Show. Apply here!
3. 💸👑 Skip Monthly Grant offers monthly grants for U.S.-based small business owners and entrepreneurs; grants are typically set at $1,000, though the exact amount varies by Skip’s monthly YouTube revenue. To be considered, you must have a Skip account and add the monthly grant to your Funding Assistant, as well as be subscribed to Skip’s YouTube channel. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
