Newsletter 29: Boosting Conversion and Confidenceđź’¸
HEY CONVERSION QUEENS 💸👑
Kicking off the week with fresh insights, Conversion Queens!
Today, we're exploring the journey of Cleo+Coco, the personal care brand redefining clean beauty with transparency and authenticity. Founder Suzannah Raff transformed a personal need into a trusted brand that speaks directly to wellness-focused consumers who value ethical practices and sustainable products.
Join us as we unpack Cleo+Coco’s winning strategies for building trust, inspiring loyalty, and driving conversions in a competitive market. Let’s dive into these powerful takeaways to help your brand connect meaningfully with its audience!
SIS, LET’S CATCH A CASE
BOOSTING CONVERSION AND CONFIDENCE
In 2017, Cleo+Coco was founded by Suzannah Raff, a mother of four who sought natural, effective personal care products free from harmful ingredients. Driven by her personal experiences and commitment to wellness, Suzannah launched Cleo+Coco with the mission to provide safe, non-toxic alternatives to traditional deodorants and personal care products. Recognizing the lack of options that combined efficacy with natural ingredients, she developed products that catered to consumers seeking transparency and high-quality, clean ingredients in their daily routines.
Cleo+Coco's core audience consists of health-conscious individuals who prioritize natural products and sustainability. To connect with this audience, Cleo+Coco leverages several impactful marketing strategies. They emphasize educational content, informing consumers about the potential health risks of conventional personal care ingredients while showcasing the benefits of clean alternatives. The brand also highlights its commitment to sustainability through eco-friendly packaging, which resonates strongly with environmentally conscious consumers. Additionally, Cleo+Coco fosters a loyal community by creating an inclusive, engaging space on social media where customers can learn, share, and celebrate their choices.
POSITION YOUR BRAND TO WIN
1. 💸👑 Strategic Upsells and Cross-Sells: Cleo+Coco effectively boosts cart value by displaying complementary products during the checkout process. For example, customers purchasing deodorant might see body powders or travel-sized items that enhance their initial purchase. This tactic not only raises the average order value but also introduces customers to other products in the line, encouraging repeat purchases and product loyalty.
2. 💸👑 30-Day Satisfaction Guarantee: To address potential buyer hesitancy, Cleo+Coco offers a 30-day satisfaction guarantee, allowing customers to try products with peace of mind. This risk-free approach reassures customers who may be wary of switching to natural products and encourages them to make that first purchase, knowing they can return it if it doesn’t meet their expectations. This tactic not only builds trust but also reduces cart abandonment, improving overall conversion rates.
3.💸👑 Implement Repeat Revenue Models: Cleo+Coco uses subscription services and seasonal limited-edition releases to drive consistent revenue and foster brand loyalty. The subscription model provides customers with a convenient, automated way to replenish products, often with a discount, which ensures steady revenue and long-term engagement. Meanwhile, seasonal releases create urgency, encouraging customers to return regularly for exclusive items and fresh product experiences, making the brand part of their ongoing routine.
BRANDS THAT MADE OUR SH/T LIST
LOVESHACKFANCY X BOGNER FIRE + ICE BRING PLAYFUL PASTEL FLORALS TO WINTER OUTERWEAR
This marks the brands' fourth collaboration and their first to include children's sizes.
SEPHORA'S TOP 10 BEAUTY BRAND ON SOCIAL MEDIA IN OCTOBER INCLUDES ARIAN GRANDE'S R.E.M.
How "Wicked," the New York City Marathon and early advent calendar seedings fueled beauty's buzziest brands in October, according to data from Traackr.
HOW SOLAWAVE IS USING “SCHEDULE A” LITIGATION TO SUCCESFULLY FIGHT AMAZON COUNTERFEITERS
Fighting counterfeit products on marketplace sites continues to be a burden for brands as they gain popularity online.
1. 💸👑 The Amber Grant, established by WomensNet in 1998, honors the memory of Amber Wigdahl by supporting women entrepreneurs. Each month, three $10,000 grants are awarded to women-owned businesses, including startups and those in specific categories. At the end of the year, three of these monthly winners receive an additional $25,000 grant. To apply, women business owners in the U.S. or Canada can submit a simple application detailing their business and how they would use the grant funds. Apply here!
2. 💸👑The Hustler's MicroGrant, presented by Deja Vu Parker of WBLS in collaboration with HerSuiteSpot, offers $1,000 grants to small business owners across the United States. This monthly grant aims to support entrepreneurs in advancing their businesses. Applications are open each month, with winners announced during the "Hustler’s Tips" segment on the Deja Vu Show. Apply here!
3. 💸👑 Skip Monthly Grant offers monthly grants for U.S.-based small business owners and entrepreneurs; grants are typically set at $1,000, though the exact amount varies by Skip’s monthly YouTube revenue. To be considered, you must have a Skip account and add the monthly grant to your Funding Assistant, as well as be subscribed to Skip’s YouTube channel. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
