Newsletter 4. Can a SINGLE viral video create an empire💸?
HEY CONVERSION QUEENS 💸👑
This week, we’re diving deep into the phenomenal journey of Live Tinted, a beauty brand founded by the captivating South Asian influencer, Deepica Mutyala.
Starting from a SINGLE viral YouTube video, she turned her platform into a successful, profitable, and beloved beauty empire.
So, grab your morning coffee, settle in, and get ready to be inspired, sis.
SIS, LET’S CATCH A CASE
A Viral Boost
Live Tinted was founded by Deepica Mutyala, a South Asian beauty influencer who gained fame with a viral YouTube video showing how to use red lipstick to conceal dark under-eye circles. This propelled her into the spotlight, and she used her newfound fame to create a beauty brand focused on diverse skin tones.
Deepica's vision for Live Tinted was to create a space celebrating beauty across all skin tones, focusing on those historically underrepresented in the beauty industry. Her personal experiences drove her passion for inclusivity and representation.
Expanding on her viral fame, Deepica launched her first product, the Huestick, a 4-in-1 multi-stick for eyes, lips, cheeks, and color correction, catering to a diverse range of skin colors. Live Tinted later introduced skincare and eye care items aligning with their community-centric values.
Live Tinted's brand focuses on inclusivity, authenticity, and community, using real stories, real people, and real diversity in marketing campaigns to strengthen brand loyalty and engagement.
POSITION YOUR BRAND TO WIN
1. 💸👑 Leverage Personal Branding: Deepica Mutyala's personal story and unique approach to beauty helped Live Tinted stand out. Brands should leverage the personal narratives of their founders and key figures to create authentic connections with their audience.
2. 💸👑 Strive to Build a Connected Community: Building a community around your brand fosters loyalty and makes your audience feel valued. Create spaces where customers can share their stories, and actively engage with your brand.
3. 💸👑 Commit to Inclusivity: In today’s diverse market, inclusivity isn’t just a strategy—it’s a necessity. Ensure that your products and marketing efforts acknowledge and celebrate diversity. This commitment will resonate deeply with a broader audience and create long-term brand equity.
BRANDS THAT MADE OUR SH/T LIST
RIHANNA EXPANDS BEAUTY EMPIRE WITH FENTY HAIR
Rihanna's newest venture, Fenty Hair, proves it's the sh/t with its ‘flexible line of products’ for all hair types - which is set to create a BANG (no pun intended).
L'OREAL LAUNCHES AI TOOL TO MIMIC RECONSTRUCTION OF HUMAN SKIN
L'oreal proves it's the sh/t by leveraging AI to closely mimic the diversity of human skin and simulate conditions such as eczema and acne for more effective product testing.
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
