Newsletter 51: The Colored Path towards a 7-Figure Brand💸
HEY CONVERSION QUEENS 💸👑
Have you ever wondered how a nail polish brand could redefine beauty standards while prioritizing health and sustainability?
This week, we’re diving into a company that recognized a major issue—harmful chemicals in nail products—and set out to change the game. By offering plant-based, non-toxic formulas with restorative benefits, they’ve created a beauty brand that’s as safe as it is stylish. Let’s break it down!
SIS, LET’S CATCH A CASE
PURE PAX ABOUT SUCCESS
In 2020, Emma Louise Paxton founded PAX Polish, an Australian-made, female-founded brand offering natural, restorative nail polishes. During her pregnancy, Emma became concerned about the harmful chemicals in traditional nail polishes and sought a healthier alternative. This led her to develop PAX Polish, featuring an 86% sustainable plant-sourced formula enriched with active ingredients like celery seed extract, pomegranate seed oil, and vitamins B and E to promote nail health.
PAX Polish targets health-conscious consumers who seek non-toxic, sustainable beauty products without compromising on quality or performance. To engage this audience, the brand emphasizes its clean and green credentials, highlighting that its products are non-toxic, 10-free, cruelty-free, vegan, breathable, and water-permeable. The brand also showcases its products' restorative properties, appealing to consumers interested in both aesthetics and nail health.
In a saturated beauty market, PAX Polish distinguishes itself by addressing a specific consumer need for healthier nail care options. By focusing on sustainability, natural ingredients, and product efficacy, the brand has carved out a niche, offering consumers a compelling alternative to traditional nail polishes.
POSITION YOUR BRAND TO WIN
1. 💸👑 Address Specific Consumer Concerns: By developing a product line free from harmful chemicals, PAX Polish effectively meets the needs of health-conscious consumers seeking safer beauty alternatives.
2. 💸👑 Emphasize Product Benefits: Highlighting the restorative and nourishing properties of its nail polishes allows PAX Polish to appeal to consumers interested in both beauty and health, setting the brand apart from competitors.
3.💸👑 Leverage Sustainability as a Selling Point: By committing to sustainable, plant-sourced ingredients, PAX Polish resonates with environmentally conscious consumers, enhancing brand loyalty and market differentiation.
BRANDS THAT MADE OUR SH/T LIST
GLOBAL BRAND PRESIDENT SHAY BENNAIM'S BLUEPRINT FOR TURNING TATA HARPER INTO A $100M BUSINESS
Shay Bennaim, global brand president of Amorepacific-owned Tata Harper, has clear self-imposed marching orders.
KOSAS DELVES DEEPER INTO SKIN CARE, WITH COMMUNITY TOP OF MIND
Pioneer of the concept of skin-benefitting makeup, Kosas is introducing a collection of facial cleansers.
SEATTLE'S BEST COFFEE MAKES DAYS SMOOTHER WITH HUMOR
The Nestlé brand tapped actor Joel McHale and director Neal Brennan for its first national campaign in more than six years.
1. 💸👑The Amber Grant for Women, administered by WomensNet, awards three $10,000 grants each month to women-owned businesses across the U.S. and Canada. Eligible applicants must be women aged 18 or older, owning at least 50% of a for-profit or nonprofit business. The application process is straightforward, requiring applicants to share their business story and plans for the grant funds. Each monthly winner is also considered for one of three $25,000 year-end grants. Apply here!
2. 💸👑The Jobber Grants program offers $10,000 grants to 15 home service businesses across the U.S. and Canada, recognizing excellence in categories such as Home Service Heroes, Career Builders, Smooth Operators, and Community Caretakers. Eligible applicants must be 18 years or older and own or aspire to own a home service business. The application process consists of two phases: Phase 1 requires a brief application by June 11, 2025, and selected applicants will be invited to complete Phase 2 between June 18 and June 25, 2025. Winners will be announced in August 2025. Apply here!
3. 💸👑 The Galaxy Grant: Hidden Star offers $1,500 grants to women and minority entrepreneurs to support their businesses. To qualify, applicants must be women or minority business owners at any stage of business. Winners gain access to additional resources through the Galaxy of Stars community. Apply here!
INVEST IN YOUR BRAND, SIS
Thanks for reading, Queen.
