The beverage brand’s strange humor and social fanbase has dozens of brand marketers vying to partner up, its SVP of marketing said.

U.S. retail media arm Walmart Connect grew 31% last quarter and is an increasingly important profit driver.

It’s been a big two years for Tonal Cosmetics, which won grants from BeautyMatter, Female Founder World, Corporate Women’s Council and Glossier last year and this year is participating in Sephora’s Accelerate program.

Since Graza launched in 2022, the CPG world has become enamored with squeeze bottles

An ad promoting Reese’s collaboration with Oreo references the pop star’s new “Orange Era” and has already racked up millions of YouTube hits.

Most founders eagerly await Sephora sliding into their DMs. Exciting as it was when that happened to Experiment co-founder Lisa Guerrera three years ago, she told the beauty retail behemoth her brand would wait to launch at it.

A decade ago, Lindsey and Vincent Ip noticed their first son, now 13 years old, slept with his mouth open, snored heavily and suffered from apnea.

The tool relies on OpenAI technology and is inspired by AI’s growing dominance over traditional search.

To launch its new Vitamin C serum, Neutrogena did something unexpected for the 94-year-old brand:

After launching its lip oils on Ulta’s website in October, veteran clean brand RMS Beauty rolled out to 200 of the specialty retailer’s doors this weekend with over 30 offerings and 120 stock keeping units across makeup and skincare.

Brands will be subject to a new scoring system based on the appearance of their ad copy and ad creative on X

The PepsiCo brand is offering 100% cash back on a purchase once temperatures top 100 degrees as it ramps up competition with Sprite.

After the Coldplay “kiss cam” scandal triggered the resignations of its CEO and head of HR, tech startup Astronomer brought in Chris Martin’s ex wife, Gwyneth Paltrow, as a “temporary” spokesperson.

Sugar Capital co-founder Brian Sugar has declared consumer is back—and he’s on the attack.

Last weekend, Outdoor Voices turned heads on social media when it wiped its Instagram grid clean and followed just one person: Haney. Inc. reported on Haney’s potential return on July 21.

Cindy Rose, currently Microsoft’s chief operating officer of global enterprise sales, takes the reins as the ad-holding group must overcome a raft of headwinds.

Its goal is to win over the 18- to 34-year-old demographic, which includes those who grew up with the brand and those discovering it for the first time.

Adswerve identified an 11% projected increase in addressable advertising revenue by using Google’s open-source marketing mix model.

According to NBCUniversal, the episode drove a 25% increase in scan rate for shoppable

Mallory Brooks has over 136,000 TikTok followers. Her content has generated 7.7 million likes.

Amid the talk of beauty entrepreneurs achieving billion-dollar exits, entrepreneurs on the other, far larger end of the spectrum—those operating on passion rather than big paydays and often not compensating themselves at all—get overlooked. Colleen Poe, founder of Apo.Ge, is one of them.

Brands continue to look to the 1990s to connect with millennial consumers around the looks, icons, jingles and even prices from that halcyon decade.

OSEA Malibu turns 30 years old next year, but its business rooted in seaweed-powered skincare, sustainability and expert-led entrepreneurship has never been more current.

Hair-care brand Aveda is betting big on its newest launch thanks to help from its community of hair pros. 

Harlem Perfume Co., a brand inspired by the Harlem Renaissance that was a member of Sephora’s 2024 Accelerate cohort, is joining the beauty specialty retailer’s fragrance assortment at a strong moment for the category.

Skin-care founder Lisa Mattam is doing things differently from her competitors. 

Cannes Lions came to a close today, and Dove scored its third Grand Prix for “Real Beauty,” winning the Glass: The Lion for Change.

It makes people love doing laundry again!

Banu Skin, a new skincare brand for people with acne-prone skin, is launching on Sephora’s website and its own.

Called Messy, the product line is meant to create the anti-blowout look and includes styling cream for $32, serum for $34, shampoo and conditioner for $32 each, plus accessories and minis.

Nearly five decades after launching with a brow bar and a wink in San Francisco, Benefit Cosmetics is still in the business of disruption.

Brand executives discuss how the #ShareTheFirst effort fits into its parent company’s plans to shift 50% of ad spend to social media, particularly influencers.

The Beachwaver Co., the viral hair tools brand that’s sold 1.4 million products on TikTok Shop, is expanding its assortment at Target as it sets out to multiply its haircare business 3X this year.